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Neds Becomes New Official UFC Wagering Partner

  • UFC makes Aussie sportsbook Neds ‘official wagering partner’
  • Deal starts with UFC 264 on July 10
  • UFC 264 to be headlined by Conor McGregor vs Dustin Poirier 3
Neds inks deal with UFC (Getty Images)
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Australian sportsbook Neds has become the new Official Wagering Partner for the UFC in Australia. 

Neds is among the fastest growing wagering brands in Australia and is renowned for innovative products and thrilling promotions. 

The partnership will see Neds receive Octagon branding and exclusive broadcast integration at select UFC events each year, starting with UFC 264 on July 10, which is headlined by Conor McGregor vs Dustin Poirier 3.

“Neds is the most progressive brand in Australian wagering,” said Neds chief marketing officer James Burnett.

“It makes great sense to partner with the UFC, which has proven itself to be the most progressive sporting organisation in the world

“The rising popularity of the UFC over the past decade has translated into incredible growth in the Australian wagering space, and we are confident that will only continue to scale in the coming years. 

“We are all about taking things to the ‘Neds Level’ and this partnership will give Australian UFC punters an incredible opportunity to be involved in the action and take their fandom to the next level." 

Neds will also have the ability to create promotions for fans and customers to win exclusive UFC experiences. 

The sportsbook will also have presence across UFC’s local social platforms, presenting new, event specific preview content for Australian punters.

“We’re thrilled to be partnering with such an exciting and innovative brand like Neds,” added Nick Smith, the UFC’s vice president of global partnerships.

“Much like the UFC, Neds are young in their industry and have a focus of always putting fans at the centre of everything they do.

“If you look at the past 12 months of the UFC and what we have been able to deliver, this partnership is a great indicator of the continued strength and position that the UFC hold in Australia.

“We’re excited to engage fans like never before with Neds, in a market that is extremely important to our business.”

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