Picklebet signs four-year partnership with NRL premiers Penrith Panthers

Gary Emmerson

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Last updated: 24 Feb 2025

Gary Emmerson 24 Feb 2025

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Picklebet signs a 4-year deal with Penrith Panthers as an official wagering partner
Partnership includes in-stadium branding and digital involvement
Exclusive initiatives and a Las Vegas trip contest launched for fans

Picklebet has become official wagering partner to Penrith Panthers after signing a four-year deal with the NRL premiers.

The leading betting site have inked their biggest sponsorship deal by linking up with the Panthers, who will be chasing an historic four-peat in the 2025 NRL season.

Picklebet will become official wagering partner to the Panthers for the next four seasons through to 2028.

Picklebet branding will be seen in-stadium during all NRL games and on the Panthers' social media and digital platforms.

The two sides will also work together on exclusive engagement initiatives for supporters across the next four seasons too.

To celebrate the launch, Picklebet is giving away an all-expenses paid trip to Las Vegas to two fans for the Panthers' opening game of the 2025 season.

The prize includes flights, accommodation, spending money and match tickets and can be won via the Picklebet Instagram account.

Damon Oudejans, CMO and Co-Founder of Picklebet, said: “We are incredibly excited to partner with the Penrith Panthers, a club that has set the benchmark for excellence both on and off the field.

“Picklebet and the Panthers share a passion for innovation and a commitment to delivering premium experiences to fans.

"This partnership is more than just branding – it’s about creating engaging, digital-first activations that bring supporters closer to the game they love.”

Panthers Rugby League CEO Matt Cameron added: “This partnership is a fantastic alignment between two brands that embrace innovation and excellence.

“Picklebet’s cutting-edge approach to digital wagering, particularly its focus on next-gen sports engagement, is an exciting fit for our club.

"We look forward to working together to create incredible experiences for Panthers fans over the next four years.”

New customers looking to join the betting site can use the Picklebet referral code BETSAU when creating an account.