PlayUp Bet Review

PlayUp is the newest name to enter the Australian racing and sports betting industry. Over the past few years, this fast-growing company has acquired ClassicBet, MadBookie and TopBetta. These three established brands have now merged as one under the PlayUp.com.au brand.

This is a new era for PlayUp, a company which started out within the fantasy sports sector. It promises to rule in favour of punters wherever possible, to give more back through rewarding promotions and bonuses. PlayUp believes it will make its mark in this ultra-competitive industry by bringing a new level of high-quality service and value, which it says is missing, and make punting fun and friendly.

It’s far too early to tell how PlayUp will evolve in the years to come but it has a clear strategy which stands a great chance of being successful. The idea of buying three up-and-running, established bookmakers gives PlayUp a head start as it already has a solid user base to build upon. Furthermore, the new site will be using the cutting-edge PlayUp sportsbook platform to enhance the user experience to new levels.

With the May 2019 change to Australian gambling laws, PlayUp, and other online bookmakers serving the Aussie market, can not offer a welcome bonus to new punters. This removes the need for a PlayUp sign-up bonus code in this area.

Although this is in some ways disappointing, there are obvious benefits as it forces the bookmakers to provide better betting value. Therefore, over the long term, punters will come away with better profits. 

Despite there being no welcome offers, PlayUp still delivers a string on regular promos for punters after joining. There are weekly promotions and a generous loyalty program which rewards active players.

Part of PlayUp’s strategy of acquiring three existing betting sites (ClassicBet, MadBookie and TopBetta) has allowed it to gauge the market in terms of which promotional offers punters want the most. For instance, ‘Best of the Best’ at ClassicBet which pays out the best price of the three main Totes and the Bookmakers fluctuation is a popular offer. Therefore, this will undoubtedly be introduced after the brands merge on the new platform.

However, PlayUp is not solely about racing, it offers a comprehensive selection of national and international sports betting options, too. Here’s a rundown of what you can expect to find:

In addition to these, there are a host of non-sporting betting markets for things such as the US 2020 Presidential Election, the next Australian Federal Election, the Academy Awards and the Nobel Peace Prize.

Australian punters are among the most knowledge horse racing enthusiasts in the world, so any online bookmaker needs to deliver in this area. PlayUp certainly does that with blanket coverage on all thoroughbred, harness and greyhound races held in Australia and New Zealand. There is also a grand selection of international meetings to savour, with action coming from the UK, Ireland, France and the USA among other countries. 

As you would expect, there are many bet types available so it’s easy to find the right ones to suit your style of punting. Among the options for local races are:

Being a proud Australian company, PlayUp gives special attention to sporting action taking place on home soil. It offers an abundance of AFL markets, including a wealth of futures in the off-season for punters that want to pick up decent odds on season-long wagers. Equally as strong is the NRL betting section, and rugby union and cricket aren’t far behind either.

If you like to have a flutter on international sporting events, PlayUp offers a top line up of soccer betting covering all of Europe’s major leagues, in addition to many others from around the globe. Fans of US sports (Gridiron, NBA, MLB and NHL) will be pleased with the variety of choice PlayUp provides, and the same goes for tennis, golf, snooker and darts.

PlayUp acknowledges that punters want value for money and it strives to achieve this by pricing its fixed odd markets very competitively. This is not to say it will be the best bookie for every market, every day, but on average, it will come close to the top.

Australia is at the forefront of sports betting so punters demand the best quality in all areas. This goes beyond the range of betting markets and bet types. PlayUp is confident that its platform will meet these needs. These are a few of the features it is most excited about:

If you want to be taken seriously in this business, you need to offer a top-notch mobile betting service for punters. The change is well underway where punters are swapping desktop services in favour of using their mobiles. PlayUp’s web-based platform is mobile responsive and there are also iOS and Android PlayUp apps available.

No corners have been cut with this mobile betting experience. It has all the same markets and promotions that you’ll find on the main platform. Banking is highly secure too, with industry-standard SSL data encryption software being one of the protocols utilised. 

This is waiting to be written in the world of sports betting. Currently, PlayUp is known for its free money and pay-to-play fantasy sports platform. However, based upon our review, we believe that PlayUp is in a good position to claim a respectable market share in the years to come.

This is provided it continues to offer punters decent value and top-quality service. The bonuses and promotions will be a key factor in this. If you want to check out exactly what the best deals of the day are, you can sign up to PlayUp using the link on this page.

There are multiple ways for punters to get in touch with PlayUp customer support, they include: