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Picklebet partners with Werribee Racing Club with track renamed Picklebet Park Werribee

Jon Vine

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Last updated: 23 Nov 2024

Jon Vine 23 Nov 2024

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Picklebet partners with Werribee Racing Club
Racecourse renamed to Picklebet Werribee Park
Picklebet to also sponsor Werribee Cup

Werribee Racecourse (Getty)

Picklebet and Werribee Racing Club have announced a partnership with the racetrack renamed as Picklebet Werribee Park.

Picklebet has emerged as one of Australia's top racing bookmakers since adding the sport to a site which first started as an Esports specialist back in 2017.

Picklebet now excels with its racing coverage, including with the exclusive Top 4 Betting feature, and has now made a significant move with a first-ever horse racing sponsorship partnership.

The brand has taken up sponsorship of leading Victorian track Werribee, partnering with the racecourse to rename it Picklebet Park Werribee.

"Racing is at the heart of Australian communities, and Werribee Racing Club's proud history makes it the perfect partner for our first venture into racecourse sponsorship," Picklebet CEO Nick Heaney said.

"As Picklebet continues to evolve into an industry-leading racing brand, highlighted by our flagship Top 4 product, this partnership allows us to reinvest in the racing industry, honor Werribee's storied legacy, and introduce a new generation of punters to the thrill of live racing at Picklebet Park Werribee".

The partnership also sees the feature race of the season at Werribee rebranded as the Picklebet Werribee Cup ahead of it taking place on December 8.

"We are thrilled to welcome Picklebet as a key partner of Werribee Racing Club," said Adam Wilkinson, General Manager of Werribee Racing Club.

"They are an outstanding example of how a disruptor in the betting industry can drive innovation and excitement. Their fresh perspective and forward-thinking approach align perfectly with our vision for the future of Werribee Racing Club".

"This partnership not only strengthens our ability to deliver exceptional race days but also helps us connect with the next generation of racegoers, ensuring the long-term vibrancy of our club.

"Through this partnership, we look forward to enhancing the race day experience for fans of all ages and fostering deeper engagement within our local community."

Picklebet branding will also be displayed on the winning post, barriers, running rail, saddlecloths and strapper bibs for all Werribee meetings.

Fans will also benefit from the forming of this partnership with Picklebet running VIP experiences during race days, sell exclusive merchandise, and offer opportunities for punters to engage in community activations and digital campaigns.

A percentage of Picklebet's net gaming revenue from Werribee events will be put back into grassroots sports clubs in the local area.

Not a Picklebet member? You can use the Picklebet affiliate code BETSAU when joining.