Tabcorp becomes NBA's official betting partner
The betting giant now has agreements with the two biggest sports in America
Australian NBA fans are the big winners out of Tabcorp's new wagering deal (Getty Images)
Tabcorp has inked a multi-year media partnership with the NBA that will see the bookmaker become the league's authorised betting partner in Australia.
The 24-hour TV network NBA TV will now be shown on Tabcorp’s Sky Channel as part of the deal, which will be broadcast in 4,400 TAB retail and entertainment venues across Australia.
Tabcorp is also authorised to use official NBA league markings on its web platform and will collaborate with the NBA on protecting the integrity of NBA games.
This deal mirrors the world-first agreement that Tabcorp inked with the NFL back in September.
At present NBA TV is available in more than 120 countries and territories across the world, featuring live NBA games, highlights and other content. As part of the deal, Tabcorp will create unique NBA-themed content and experiences for fans within its venues.
Tabcorp managing director for wagering and media Adam Rytenskild said the NBA's growth in Australia is exponential.
“This deal creates an expanded sports offering, gives fans and our venue partners more value, and complements Sky’s unrivalled coverage of Australian and international racing,” Rytenskild added.
Scott Levy, managing director of NBA Asia, expressed his excitement about the new partnership with Tabcorp as the NBA looks to expand its reach into the Australian market.
“We also look forward to working with Tabcorp on integrity monitoring in their new role as an authorized sports betting operator,” Levy said.
The NBA season began on Wednesday with the Toronto Raptors downing the New Orleans Pelicans 130-122.