Although  Global Betting and Gaming Consultants estimates the global gross gaming yield of bingo (excluding the United States) was $0.5 billion USD in 2006 and forecasted to grow to $1.0 billion USD by 2010 - it is hard to determine an estimate for the Australian market. 

Online bingo remains a nascent market in Australia and there is an opportunity for marketeers to look at Britain online bingo trends and model co promotional deals as have leading brands such as Yahoo!, Virgin, AOL UK and most recently MSN UK.

It is understood that women spend 50% more time each week playing bingo than men and the average amount spent online per player per month is around AUD $250.